Channel Partners Show News: ChannelWave Introduces New Telecom Solution
By Tara Seals
04/01/2003
ChannelWave Software Inc. (www.channelwave.com) has introduced ChannelWave for Telecommunications, an extended, industry-specific solution developed to address the unique marketing, sales and operational challenges of service providers in managing dynamic, multi-tiered selling relationships with agents and other partners. The announcement was made at PHONE+ magazine's Channel Partners Conference & Expo, March 24-26 in Las Vegas.
ChannelWave for Telecommunications is a Web-based operating platform that enables carriers and master agents to increase sales revenues and profitability by optimizing channel operations, improving channel visibility and supporting multiple tiers of agents and partners. The solution can be deployed onsite or hosted, and purchased by perpetual license or subscription to support the needs of carriers of all sizes.
This is ChannelWave's first offer suitable for the midmarket. Building on its success with service providers such as AT&T Corp., Cable & Wireless USA, Covad Communications Co., Qwest Communications International Inc. and Verizon Communications Inc., ChannelWave has extended its modular, hosted solution to target master agents. Features including program management, joint marketing, lead management, team selling and commissioning, as well as back-office integration for secure agent access to order, billing, pricing, contract and customer service information through a self-service portal. "Based on our experience and market research, ChannelWave is providing exactly what this industry needs - a complete platform to improve operations, drive down costs and enable carriers and their agent partners to market, sell and service their solutions more effectively," says Nik Nesbitt, founding partner of MarketRace LLC, a channel consulting firm. ChannelWave for Telecommunications gives carriers greater visibility into master agent and subagent performance, end-customer demand, sales forecasts, commissions and other essential information needed to effectively manage an indirect sales organization. As a result, carriers and agent partners can manage all account activity from program registration to commission payments in real-time, through a single dashboard. "Service providers are increasingly leveraging their indirect sales and distribution channels as a competitive advantage," says Chris Heidelberger, president and CEO of ChannelWave. "ChannelWave for Telecommunications provides a flexible platform and extensive out-of-the-box functionality that enables our customers to achieve faster bottom-line results and a lower total cost of ownership than traditional CRM systems."